To interior designers with their own showrooms, operating in London and the South, we offer the following:
ADVERTISING
We offer to include in our national advertising campaign of full colour display advertisements appearing in such magazines as PERIOD LIVING, ENGLISH HOMES, COUNTRY LIVING, etc your name and location. The current list price of our advertisements exceeds £46,000.
PRINT / ON LINE CATALOGUE
We would include details of your name, address together with a list of the services you offer, in both our online and printed catalogues. The 'hits' our web site receives originate not only from our display advertisements, but also from the 'links' we have with the websites of such as Period Living, Country Homes and Interiors, Homes and Gardens, etc
TO TAKE ADVANTAGE OF THE ABOVE
Interior designers participating would display on their showroom floor five bespoke sofas that we regularly feature in our display advertisements and would be our five 'best sellers'. Orders taken by these interior
designers for new sofas/chairs,tailor-made to suit each of their customers' needs, would not only give them a full mark-up on the furniture sales, but - because you would also supply the fabric - you would benefit from the additional mark-up on this fabric. Moreover, it may well lead to further sales in the form of co-ordinated curtains, cushions, etc.
ADVANTAGES OF THE SCHEME
1. MINIMUM CAPITAL OUTLAY: Once the five display models are installed, there is no further outlay. Thereafter you only order a sofa when you have already sold it. There is no need to tie up money in stock.
2. GOOD CASH FLOW WITH NO BAD DEBTS: your customer pays you a deposit when ordering and the balance prior to delivery. You only pay for the furniture once it has been delivered.
3. THERE IS NO COMMISSION: what you make is what you keep.
4. NO STORAGE OR HANDLING: completed sofas are insured and delivered direct to your customer.
5. NO TIME WASTERS: customers have normally seen the advertisements, catalogue or web site so they already have a good idea of what they want and how much it costs by the time they visit you.
6. SPIN OFF SALES: sale of sofa is quite likely to produce spin- off sales in the form of curtains, cushions, etc.
7. ENHANCED IMAGE: Your provision of upmarket, bespoke sofas tailor made for each of your customers will enhance your image.
DELIVERY
Delivery of the furniture is normally direct to the client's address anywhere in the UK or abroad, thus removing from you the problem of storage and delivery. However, the furniture can of course be delivered to your premises if you prefer.
BACK UP:
We support each interior designer participating in the scheme by:
a) providing each with their own personal catalogue describing the five sofas they have on display and bearing the interior designer's name, address and logo;
b) providing you with your own price list and order form; again, bearing your name, address and logo;
c) providing laminated display cards (A4 size) each in JAD colours to link with the JAD advertisements. Each card will illustrate one of the sofas you have on display saying: 'as seen in..................';
d) providing you with a handbook giving details of your five sofas on display (including variations where they are possible) and the points about each sofa that we find helps to sell them.
ALL THIS for a small monthly registration fee.
FURTHER INFORMATION
For further information or should you wish to join please contact:
Rachel Webber, The Outlet Scheme, John Alan Designs, Yorkshire Business
Park, Armitage Bridge, Huddersfield, HD5 7NR. Tel:0113 2586596 or email
